Events

An event is the date a campaign is sent on, such as Black Friday or your store's anniversary. Campaigns use events to decide when to send. Bagisto also includes a Birthday event, which sends a campaign to each customer on their birthday.

Create an event

1. Go to Marketing >> Communications >> Events.

2. Click Create Event. The Create Events dialog opens.

3. Enter the Name.

4. Enter a Description.

5. Choose the Date.

   

6. Click Save Event.

The Events list shows each event's ID, Name and Date, with icons to edit and delete it.

A campaign that uses an event is sent on the event's date. The date includes the year, so for next year's sale, change the date or create a new event. You can't delete an event that a campaign uses; you see "This event is used in one or more campaigns."

The Birthday event

Every store comes with a Birthday event that has no date. A campaign that uses it is checked every day. It's sent to the customers of the campaign's customer group who:

• have a date of birth that falls on today, and
• have the newsletter option switched on in their account.

Keep the Birthday event

You can't edit the Birthday event. Don't delete it: every new event needs a date, so the Birthday event can't be created again.