Campaigns
E-commerce marketing campaigns are designed to drive traffic and increase sales. They can help you reach many potential customers, keep existing customers engaged, and build brand loyalty.
Add Campaigns
On the Admin panel, go to Marketing >> Communications >> Campaigns and click on Create Campaign as shown in the below image.
Fill in the necessary fields
1. Name – Add the name of the campaign.
2. Subject – Add the subject according to your requirements.
3. Events – Select the event for which you want to apply the campaign. You can also add your own events here.
4. Email Template – Select the Email template you want to use for sending campaign emails.
5. Channel – Select the channel.
6. Customer Group – Select the customer group to which you want to apply the campaign.
By default, there are 3 customer groups:
- Guest
- General
- Wholesale
For the General and Wholesale customer groups, campaign emails will be sent to customers who have subscribed to the newsletter and are Logged IN.
For the Guest customer group, emails will be sent only to those who have subscribed to the newsletter.
Customers who have registered an account will not receive the email of campaigns.
7. Status – Set the status to Yes/No.
Step 4
Now you will be able to see the new Campaign as shown below.
By this, you can easily create a Campaign in Bagisto.